E-commerce

Industry overview (SEO Keywords: e-commerce industry in USA, online shopping trends USA). The U.S. e-commerce industry generated over $1.1 trillion in 2024.Online sales account for 15%+ of total U.S. retail sales and growing More than 260 million Americans shop online regularly. Mobile commerce (m-commerce) drives nearly 45% of all online purchases. With digital-first behavior now the norm, e-commerce businesses must invest in visibility, performance, and customer experience to stay competitive.

Many E-commerce Industry partnered with our digital marketing agency to scale profitable online revenue. We delivered a full-funnel e-commerce strategy—SEO, performance marketing (PPC/Shopping), conversion rate optimisation (CRO), and lifecycle marketing (Email/SMS)—to increase traffic, reduce CAC, and lift ROAS. This case study outlines the approach and results.

project information

Domain

Fashion and Apparel

Industry:

Ecommerce

start date:

10 March, 2023

end date:

10 may, 2023

Services:

Digital Marketing Agency

Budgets:

$10,500.00 USD

fashion and apparel

industry is one of the most dynamic and competitive sectors in e-commerce. To succeed, brands need more than just a beautiful online store — they require data-driven digital marketing strategies that boost brand awareness, increase traffic, and convert visitors into loyal customers.

  • Increase organic traffic and non-branded visibility for high-intent e-commerce keywords.
  • Improve store conversion rate (CVR) through CRO and UX fixes on product, collection, and checkout pages.
  • Scale paid acquisition with profitable ROAS across Google Shopping, Performance Max, and Meta.
  • Fixed SEO issues to help search engines find and index pages better.
  • Updated product info, added helpful content and FAQs, and improved links between pages to increase traffic and sales.
  • Rebuilt campaigns by separating ads based on margin and intent, using smart bidding and negative keywords.
  • Ran Meta ads with engaging creatives and aligned promotions to stock and seasons.

project goals

At 7digitalmarket.com we specialize in digital marketing for fashion and apparel online stores, helping brands scale through targeted campaigns, creative content, and deep audience insights.

  • Improved technical and on-page SEO by fixing indexation, optimizing crawl budget, and implementing canonical tags and faceted navigation.
  • Enhanced category and product pages with search-driven metadata, structured data (Product, Review, FAQ), internal linking, and rich content to boost rankings and conversions.
  • Reduce customer acquisition cost (CAC) while maintaining volume.
  • Build repeat purchase engine via segmented Email/SMS flows and campaigns.
  • Implement first-party analytics, server-side tracking, and accurate attribution.
  • Optimise AOV with bundles, upsells/cross-sells, and free-shipping thresholds.
  • Create a scalable creative testing framework for ads and on-site assets.
  • Fixed tracking issues that caused wrong conversion data and improved mobile shopping by speeding up page load and building trust to reduce cart drop-offs.